Introduction

AsiaRooms.com has been operating online since 1994 and is a member of the TUI Travel PLC Group of Companies, the leading international leisure travel group. The TUI Travel Group is headquartered in the UK and is publicly listed on the London Stock Exchange. It operates in approximately 180 countries, serving more than 30 million customers in over 20 source markets, and employs approximately 48,000 people worldwide.

With thousands of hotels listed on their website located all over Asia and beyond. They also provide great deals and availability across the UK and Europe offering customers the best possible rates and guaranteed secure reservations. All hotels listed on the site update their own prices and availability.

General

Purpose

AsiaRooms.com seek to ensure that clients receive the quality they expect at the very best value for money and aim to make travel arrangements easy at an attractive price.

Design

The website is designed in a simple layout. With headers and hyperlinks dashed out in templates accompanied with graphics that adds a pleasant sight to the user, showcasing various random sights from destinations available from the site.

Problems/Pitfalls

AsiaRooms.com offer a unique vehicle through which hotels can sell their rooms. Hotels are responsible for uploading their rates, availability and information. This could cause lapse if the Hotel fails to update information after some changes. Another problem is the location of Asiarooms.com as mentioned earlier.

Security

Information obtained, processed and transmitted are in compliance with European Directives 95/46 and 2002/58, as well as any other such legislation that substitutes complements and develops it such as the Personal Data Protection Act 1998 from the United Kingdom.

Weaknesses

Summary of the weaknesses are shown below

1. Forums

-Subjective to personal preferences and views

2. Travel Guide

-Limited Guides available

-Most locations are not covered

3. Travel Insurance

-Only a few selected currencies available for payment

-Currencies are not accurate but only a guideline

4. Contact Us

-Service hotline not available in every area but only in "Major" countries

5. FAQ

-No search bar to allow quick search

6. General

-The website has no other languages available for viewers that may not understand english

-No comparison between hotels in the same countries

-No concrete/physical location of itself ( Customers will not be able to gain access to their services without a computer)

-Information may not be updated

-Some discrepencies may occur due to Hotels updating their own information

Strengths

We summarized the strength of Asiarooms.com into the following points

1. Forums

-Allow inputs from past and present customers.

-Interaction between customers i.e. exchange of travel tips or even quality of accomodations and tourist attractions.

-Neatly categorized threads and search bar allow quick search and reduces time waste.

-Personalized forum with user login and event posts of Birthdates of members (Brings forth a sense of intimacy between user and Asiarooms.com)

-Ability to link itself onto the widely use FaceBook allows more users to know them. (Widens customer base through advertisements in another form)

-Post Huge "Help" section (Encourages users to post for help and others to answer)

2. Travel Guide

-Neat region categorized guides

-Detailed information provided E.g Festivals and Events

3. Travel Insurance

-Allows purchase in various currencies 24 hour service hotline provided

4. Contact Us

-Different contact options for various needs

-Numerous contact numbers available for different locations

-Different modes of contact

5. FAQ

-Explanations on various issues like Bookings/Rates/Availability system

6. General

-Asiarooms reaches across to anyone with access to the net

-Allows tracking of bookings

-Provides a better insight on bookable hotels by providing pictures and even reviews